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189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack
The Data Stack Show
Navigating Data Projects Complexity
Transitioning from custom-built solutions to centralized data warehouses can enhance data accessibility for implementing advanced features like churn prediction and lead scoring. However, maintaining these systems can be challenging, as initial solutions may appear simpler than they turn out to be in practice. It is crucial to acknowledge the necessity for ongoing maintenance and the potential difficulties that can arise when team members have to manage complex data projects that were developed by others.
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