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Dr. Robert Cialdini - 7 Principles of Influence Explained
"World of DaaS"
The Principle of Authority and Testimonials
When feeling uncertain, individuals tend to seek answers from external authorities rather than trusting their own confusion. Demonstrating authority and expertise significantly increases the chances of success. Contrary to popular belief, presenting testimonials from multiple experts does not dilute the impact; in fact, specificity in numbers like '9 out of 10' or '90%' can elicit a more positive response than general claims.
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