
Enterprise sales for reluctant founders
Hackers Incorporated
00:00
Understanding the Dynamics of Corporate Decision Making for Sales Negotiation
In some companies, there are budget constraints set by individuals who may not be the direct decision-makers, leading to a need for negotiation and approval from higher-ups. Tech companies often prioritize engineering needs, while non-tech companies may have more stringent budget constraints. A good salesperson understands the power dynamics, negotiation leverage, and constraints within a company to navigate the decision-making process effectively.
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