A successful marketing strategy used in selling 88 undesirable apartments was inspired by a puppy sale incident. By creating scarcity and offering all apartments at the same price of $59,000, a large crowd was attracted, generating a sense of urgency and competition. Sales were conducted efficiently, with contracts signed rapidly. The key to the strategy was the element of surprise and exclusivity, highlighting the effectiveness of scarcity marketing, where limited availability increased demand and desire.

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