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The Tim Ferriss Show

#725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul

Mar 6, 2024
Barbara Corcoran shares her journey from fake funeral prank to building a $5 billion real estate empire. Explore her knack for PR, storytelling, early business wins, and overcoming dyslexia. Discover her unique sales techniques, competitive drive, and strategies for closing deals. Dive into her trailer park adventure and insights on building relationships in business.
01:26:14

Episode guests

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Quick takeaways

  • Barbara Corcoran's $1,000 real estate empire was built on PR stunts, sales techniques, and critical early wins.
  • Growing up as one of 10 kids taught Barbara Corcoran valuable lessons about competition.

Deep dives

Innovating the Real Estate Market

Urgency played a pivotal role in Tim's early real estate career. By implementing strategies like sharing listings when others didn't, creating a central listing system offered all properties at the same price, sparking a frenzy akin to a puppy sale with multiple potential buyers, Tim revolutionized how properties were sold, ultimately resulting in significant business successes.

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