The Tim Ferriss Show

#725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul

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Mar 6, 2024
Barbara Corcoran, founder of The Corcoran Group and a veteran investor on Shark Tank, shares her incredible journey of turning a $1,000 loan into a $5 billion real estate empire. She discusses her knack for PR, revealed through a hilarious mock funeral story. Barbara dives into her innovative sales strategies, including a unique 'one price sale' approach, and reflects on life lessons learned from her competitive childhood and personal challenges like dyslexia. Her insights on perseverance and mentoring other entrepreneurs are truly inspiring.
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ANECDOTE

Fake Funeral

  • For her 70th birthday, Barbara Corcoran held a surprise fake funeral.
  • Guests paid respects before she popped out of the coffin to tango.
INSIGHT

Origin of PR Knack

  • Barbara Corcoran inherited her knack for PR from her dad, "the king of fun."
  • He prioritized fun and creating memorable experiences, which she values.
ANECDOTE

Early PR Wins

  • Corcoran used a PR stunt to sell a penthouse by highlighting its $80,000/night maintenance cost.
  • Another stunt involved a staged safe opening on the Today Show to generate interest in the Guggenheim Mansion.
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