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GTM 5: Slow is Smooth; Smooth is Fast with Kyle Norton
The GTM Podcast
Think Beyond Short-Term Gains
Focusing solely on immediate sales targets and compensation can limit a sales leader's vision for the business. A comp plan heavily weighted towards short-term incentives creates pressure that leads to a narrow focus, often resulting in misaligned customer relationships and poor outcomes. Instead, prioritizing long-term business goals fosters a healthier relationship with customers and improves overall satisfaction, benefiting both customer success and sales momentum. Emphasizing an ideal customer fit can lead to happier customers, stronger referrals, and sustainable growth.
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