#1151 JK Molina On How He Made Millions From Twitter
The Pomp Podcast
What I Learned About Twitter Offer Creation
Understanding the value that clients derive from the service and charging based on the outcome rather than monthly fees led to a significant increase in pricing. By shifting the focus to delivering a certain outcome and aligning the price lower than the value provided, it became possible to charge higher prices. Instead of changing the service offered, changing the perception and presentation of the offer led to transitioning from four-figure to seven-figure charges. Emphasizing the networking and connections aspect of the service, rather than just writing tweets, played a crucial role in attracting clients with larger enterprises.
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