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JK's Humble Beginnings
- JK Molina started selling perfume door-to-door with his grandmother in Guatemala.
- He transitioned from physical sales to internet marketing and writing tweets for clients.
Value-Based Pricing
- Charge clients based on the value your service brings, not time or work.
- Shift from monthly fees to pricing per outcome to increase your rates drastically.
Improve Sales Hit Rate
- Qualify leads before outreach and establish value context to justify pricing.
- Using math and context in sales calls boosts close rates from 50% to up to 75%.