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A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
In Depth
Value before Payment
In the early stages of a company, focusing on delivering value to users before asking for payment is crucial. It is important to assess if there is value and impact first, and then determine if users are willing to endorse and pay for the product. By building trust and showcasing the impact of the product, companies can eventually transition from offering free services to charging for them based on the perceived value and user satisfaction.
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