3min snip

The Marketing Book Podcast cover image

469 Any Insights Yet? by Chris Kocek

The Marketing Book Podcast

NOTE

Exploring the Difference Between Idea and Insight

Ideas generated under time pressure are tactical and surface-level, while insights are deeper and more complex. An insight is not a catchphrase or a single data point; it is a combination of hidden observations, human truths, and data points. Building an insight involves a collaborative and creative process of articulation and refinement. Unlike stumbling upon an idea, insights are actively created and refined through collaboration. They consist of a constellation of data points, observations, and human truths that address specific problems and inspire long-term competitive advantage in products, business models, or marketing campaigns.

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