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469 Any Insights Yet? by Chris Kocek
The Marketing Book Podcast
Exploring the Difference Between Idea and Insight
Ideas generated under time pressure are tactical and surface-level, while insights are deeper and more complex. An insight is not a catchphrase or a single data point; it is a combination of hidden observations, human truths, and data points. Building an insight involves a collaborative and creative process of articulation and refinement. Unlike stumbling upon an idea, insights are actively created and refined through collaboration. They consist of a constellation of data points, observations, and human truths that address specific problems and inspire long-term competitive advantage in products, business models, or marketing campaigns.
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