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Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
step 1: build empathy for what the user would search for
To effectively engage in SEO, begin by cultivating a strong understanding of the user. Identify who the target audience is and what specific problems they seek solutions for when searching online. This customer-centric approach is crucial, as many companies fail by not truly empathizing with their users. Follow this by conceptualizing the assets to be created, particularly focusing on programmatic solutions that can efficiently address a wider audience. Finally, treat SEO as a product development process, requiring collaboration with design, engineering, and user research teams. This approach emphasizes the need for a well-designed product that aligns closely with user needs, rather than just optimizing content for search engines.
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