Posting on LinkedIn: strategic narrative

Establishing a written strategy is critical for content creation on LinkedIn. This involves clearly defining the target audience and understanding the approach to writing. It is essential to maintain a list of diverse content ideas, such as personal stories and lessons from a professional background, which can serve as a foundation when inspiration runs low. Organizing these ideas into themes in a document helps streamline the writing process, allowing for quick adaptations and repurposing of content. The creation of a comprehensive aligned messaging document is vital; this document should encapsulate messaging, audience challenges, and a strategic narrative that outlines the company’s mission. The narrative acts as a deep story that explains not just the company's existence but also the future vision it aims to drive, ensuring the content shared is relevant and meaningful beyond self-promotion.