Analyzing an Ad Copy

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The ad conveys the message of Athletic Greens as a comprehensive all-in-one solution for various vitamins and nutrients, eliminating the need for multiple supplements. It emphasizes convenience by suggesting the need for a smaller cabinet and positions the product as a time-saving solution for morning routines. The ad takes a creative approach by targeting a specific audience, potentially alienating those who do not take vitamins in that manner. The ad's aim is to evoke curiosity and engagement, even if not everyone immediately comprehends it. The strategy underscores the importance of originality in advertising to capture attention and stand out from conventional messaging.

Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next.

Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.)

Good copywriting burns into your brain, seeps into your guts. And in this episode, you’re going to learn how to write it.

Harry and David get down-and-dirty with the most important principles of copywriting. You’ll learn “The Three Rules” of good copy. You’ll compare ads that worked with ads that didn’t. You’ll get an inside look into how Harry writes his copy, down to his favorite software and tea of choice.

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