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#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]
Creator Science
Perfecting the First Frame for Short Form Video
Focusing on the first frame of a short-form video is crucial as it sets expectations, conveys the story, and builds tension for viewers. This concept emphasizes that the first frame can be more impactful than the first three seconds, which is a dated notion. Creators should prioritize a visually compelling first frame that showcases key elements, such as character dynamics, instead of relying solely on digital graphics or complicated thumbnails. Using physical representations can enhance viewer engagement, as demonstrated by showing relatable elements like a microphone or genuine reactions within the frame. Moreover, embracing a testing phase with short-form content before transitioning to long-form video can alleviate the anxiety associated with creating video. Beginners should also consider starting with text and photos on platforms like LinkedIn to build confidence before jumping into video, ensuring they find what resonates with their audience gradually.
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