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Navigating the Balance Between Rules and AI Creativity
Distinguishing between rules and goals leads to a better understanding of how AI can effectively engage with users. Rules structure interactions, such as defining categories on a retail website, enabling predictable navigation. However, when integrating an AI agent, overly strict rules can hinder a natural user experience, reminiscent of limited chatbots that lack conversational flexibility. Instead, giving AI agents the freedom to explore options and respond creatively can enhance customer interactions. For example, when handling cancellations on a streaming service, the AI should focus on understanding the customer's motivations and creatively offering solutions, like discounts, while remaining empathetic. The ideal AI interaction blends agency and creativity, allowing nuanced conversations without straying off path, fostering a supportive environment that prioritizes customer retention without being overly aggressive.