The Power of Individual Purpose in the Workplace

The company experienced significant increases in morale and engagement after shifting the focus from collective purpose to individual impact/nThey helped employees find their own personal answers to the question of who is served by their work/nLeadership roles involve becoming Chief Storytelling Officers, highlighting the positive impact of the team's work/nEven without a leadership role, individuals can motivate themselves and others by capturing and sharing instances of the work's impact/nUltimately, people want to do work that matters and work for leaders who recognize their significance/nThe most powerful way to convey importance is by helping individuals find the answer to the question of who is served by their work