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Selecting Exceptional Salespeople | Ep 671
The Game w/ Alex Hormozi
Investing in Sales Training vs Hiring Exceptional Salespeople
2min Snip
00:00
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Investing time in training oneself for sales is feasible, but the return on investment for hiring exceptional salespeople is significantly higher. Identifying and hiring exceptional salespeople is more cost-effective than extensively training mediocre salespeople. Companies like 24-hour fitness have a rigorous selection process that filters for exceptional salespeople. It's crucial to learn the skill of selling, especially for small businesses, but trying to train an underperforming salesperson for a year is less effective than investing that time in self-improvement. Selecting exceptional salespeople may require talking to more candidates and having low tolerance for the time it takes to make a sale.
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