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Etsy: Rob Kalin
How I Built This with Guy Raz
Embrace Slow Growth for Lasting Success
Launching a platform can lead to gradual organic growth, as evidenced by Etsy's experience in its early days. Instead of aggressive, rapid scaling, such as that seen with companies like Groupon, slow growth cultivates strong foundational momentum and longevity. Initial success can still be significant, as demonstrated by Etsy's first-year achievement of one million dollars in sales, propelled by organic web traffic and community engagement through blogs. Prioritizing sustained, organic development can lead to enduring success in the long run.
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