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#112: Do You *Really* Have a Solid Marketing Strategy?
Marketing Made Simple
Addressing the Problem with Lead Generators
We shifted our focus from the solution to the problem and created a lead generator called 'The Real Cost of Combustible Dust' to show that the current solution was causing more problems. We highlighted the hidden costs and dangers of the traditional method, positioning our product as the easy and proactive solution. Our six-part lead generator explained the wasted time, high labor costs, safety risks, and potential fines. It's a genius approach that can inspire others with underperforming lead generators to address the right problem and differentiate themselves in the market.
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