Having a solid lead generator is crucial for businesses to capture leads and convert them into paying customers.
Utilizing a lead generator, such as a valuable resource offered for free, helps in connecting with potential customers and growing the business.
Deep dives
Create a Strong Lead Generator
A strong lead generator is crucial for every business. It offers value to potential customers in exchange for their email address or phone number. Examples of lead generators include coupons, discounts, PDFs with valuable information, video series, quizzes, software tools, and more. It is important to avoid being too salesy and focus on solving a specific problem or offering valuable content. Additionally, utilizing the lead generator in various ways, such as on your website, through LinkedIn or social media ads, or at trade shows, can help reach more prospects. By creating an effective lead generator, you can generate more leads and grow your business.
The Power of Lead Generation
Lead generation is essential for businesses to grow and thrive. Many companies struggle to increase their customer base and rely only on social media presence or word-of-mouth marketing. However, these methods may not always deliver the desired results. Having a lead generator, such as a valuable resource offered for free in exchange for an email address, allows businesses to connect with potential customers and nurture relationships. Lead generators should provide valuable information, solve a problem, or offer discounts and promos. Building an email list through lead generation helps to stay connected with prospects and opens up opportunities for ongoing communication and sales.
Creating a Lead Generating PDF
A lead generating PDF can be a highly effective tool in capturing email addresses and generating leads. To create a successful lead generating PDF, consider the following steps: Start with a compelling title that grabs attention and promises valuable information. Write a short paragraph that identifies the problem your PDF can solve, positioning yourself as a guide. Offer empathy and establish your authority in solving the problem. Provide valuable tips or tricks in a concise and punchy format. Use imagery and white space to enhance the PDF's visual appeal. End the PDF with a sentence highlighting the success customers can achieve by following your advice, and include a clear call to action. By following these steps, you can create a lead generating PDF that attracts prospects and drives conversions.
Success Story: Lead Generation's Impact on Revenue Growth
Creating a strong lead generator can have a significant impact on a company's revenue growth. A case study of Sonic Air, a company offering dust control fans, illustrates this. Initially, Sonic Air had a lead generator that was not effectively capturing leads. By analyzing the problem, a new lead generator was created called 'The Real Cost of Combustible Dust: What You Can't See Can't Hurt You.' This lead generator addressed specific challenges faced by their target audience and showcased Sonic Air's proactive solution. The new lead generator was promoted on their website, in email campaigns, and at trade shows. With these efforts, Sonic Air saw significant success, including an increase in leads, faster sales cycles, and a revenue growth of over 50%. The example of Sonic Air demonstrates the transformative power of a well-crafted lead generator in driving business growth and success.
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.
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Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “marketing” is more like a gamble than a sure-fire investment generating a return for the business.
In today’s episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they’ve ever worked with have had a solid lead generator in place and how they helped them fix that. Tune in now to get practical tips and ideas for a lead magnet you can use in your own business so you can stop gambling away your marketing dollars – and start using them where it counts.
