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Press Releases Are Spam
REWORK
Questioning the Value of Traditional PR Practices
Traditional PR practices are often critiqued for being formulaic, with fake quotes and unnecessary content. Press releases with two quotes are considered unauthentic and largely ignored by the press. While they may be useful for new entities trying to build initial coverage, they quickly lose their value. The evolving media and marketing landscape makes it evident that these old PR channels are no longer effective.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode