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Importance of Tribalism and Engagement in Political News Consumption
Conservative news websites have higher engagement and are more shared compared to left-leaning ones, indicating a strong following from the conservative audience. The speaker emphasizes the significance of tribalism in voting behavior, highlighting that people tend to vote as part of tribes rather than as individuals. This tribal mentality is prevalent in various aspects of life such as sports, religion, and regional pride. The speaker also notes the impact of charisma and fame in drawing attention, exemplified by the packed rallies and high TV and social media numbers of a certain political figure.