My First Million

#126 - A Nonexistant Influencer Pulling in Over $10m and The Big Opportunities With Hyperlocal Franchises

4 snips
Nov 6, 2020
Discover the intriguing world of virtual influencers like Lil Miquela, who is raking in over $11 million despite not existing. Dive into the innovative realm of AI companions, examining how apps like Replika are redefining emotional bonds and relationships. The conversation also touches on improving podcast advertising and local service franchises, offering fresh ideas for entrepreneurs. Plus, explore the dynamic challenges of navigating modern elections and tribal media engagement.
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ADVICE

Podcast Advertising

  • Podcast ads should be improved for better listener experience.
  • Advertisers should trust podcasters to create engaging content in their natural voice.
ANECDOTE

Wealthfront Ad Anecdote

  • Shaan Puri invests in Wealthfront due to effective Tim Ferriss ads.
  • He remembers the ad content years later, proving the effectiveness of good podcast advertising.
INSIGHT

Post-Election Detachment

  • Sam Parr prioritized family time over election coverage to maintain emotional well-being.
  • He encouraged his audience to focus on what they can control after voting.
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