The insight from this snip is that building a user interface that meets users where they are and integrates with their existing tools is crucial for adoption. Removing barriers and making sure the tool is not invasive or disruptive to existing systems increases the likelihood of acceptance. The focus should be on being present but not in the way. The target audience for this user interface includes knowledge managers, internal comms, learning and development roles, operational leadership within a company, HR leadership, and customer support. These roles are interested in improving efficiency, productivity, and the ability for employees to quickly find information. They understand that information overload can lead to disconnection and lower engagement scores. Ultimately, the goal is to make it easier for users to access and make use of important updates and knowledge within the organization.