Lenny's Podcast: Product | Growth | Career cover image

The power of strategic narrative | Andy Raskin

Lenny's Podcast: Product | Growth | Career

NOTE

**Most successful way to pitch ideas **

The most successful way to pitch ideas is to start by introducing a new movement and naming it. It is important to highlight the stakes and winners and losers in this movement. Next, identify what is already happening and emphasize its significance. Then, name the object of the new game, such as turning customers into subscribers. Discuss the obstacles and explain how they will be overcome. It is effective to pose the naming of the object as a question to engage the person being pitched to. By doing so, it creates a sense of collaboration and adventure in crafting the story.

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