Season 3, Episode 10: Tencent
Acquired
00:00
The Acquisition of Riot Games by a Majority Stakeholder in 2011
In 2011, a majority stake in Riot Games, the maker of League of Legends, was acquired by a company based in LA. This move was significant as League of Legends was not widely known in the west at that time, but it had a huge following in China. Tencent, the game's publisher in China, played a crucial role in reaching customers there. League of Legends is free-to-play and monetizes through the sale of digital goods for character customization, without impacting gameplay. This business model was well-received in China, contributing to the game's success.
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