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- Tencent's success in the gaming industry was driven by their platform, user base, and expertise in microtransactions.
- Tencent diversified their business by adding a range of content and services to their platform and acquiring gaming studios.
Deep dives
Ten cent grows into a dominant gaming company
Ten cent, originally a messaging platform, quickly becomes the largest gaming company in the world by revenue. They leverage their platform and user base to add games to their portal and acquire gaming studios. Their expertise in microtransactions and virtual goods leads to tremendous success, generating hundreds of millions in revenue.
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