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Scaling Low Maturity CRO Programs ft. Stewart “The GOAT” Ehoff
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Fostering a True Culture of Experimentation in Companies
A true culture of experimentation in a company is exemplified by everyone within the organization embracing experimentation, rendering the role of an experimentation evangelist unnecessary. Developing this culture involves focusing on platforms, operations, systems, and ensuring teams move cohesively towards common goals. The significance of making data-driven decisions through a high volume of experiments annually is emphasized, revealing that very few companies have a genuine culture of experimentation despite claiming to have one. The speaker highlights the challenges of transitioning from zero to one in experimentation, noting that many companies with the resources to test fail to implement testing tools effectively or run experiments. Thus, the speaker stresses the difficulty of establishing a culture of experimentation and emphasizes the need for tangible actions to achieve it.
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