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#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson
The Amy Porterfield Show
3 Little Ways to Improve Your Subject Lines in Email Marketing
Focus on crafting compelling subject lines that maximize email open rates, as they significantly impact your engagement. Start your subject line with numbers; using a number can increase open rates by about 20% due to its authoritative appeal and clarity. Additionally, capitalize the first one or two words to draw attention, which can elevate open rates by approximately 15%. Employing emojis is another effective strategy; less than 5% of promotional emails use them, yet incorporating an emoji can enhance open rates by more than 25%. Testing these techniques can yield substantial improvements in email marketing success.
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