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The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Lenny's Podcast: Product | Growth | Career
Moving Users from Nice-to-Have to Must-Have for Product Growth
To effectively increase user engagement from a mere 10% to 40%, it's crucial to focus on the needs of must-have users while strategically addressing the concerns of nice-to-have users. Companies like Superhuman have demonstrated that by identifying the core benefits that must-have users seek, organizations can refine their offerings to create a stronger appeal for those who claim to be only somewhat satisfied. It is important to disregard feedback from users who fall into the 'somewhat disappointed' category, as catering to them may dilute the value for dedicated users. Instead, companies should determine what features can convert the indifferent users into loyal ones by aligning their needs with the core benefits already emphasized for committed users. This approach ensures that product adjustments enhance the experience for all users without compromising the core value that retains must-have users.
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