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#86 BJ Fogg: The Science of Lasting Change
The Knowledge Project with Shane Parrish
Understanding Motivation through Search Engine Queries
Google's approach to understanding motivation is based on identifying what people are motivated to do in a specific moment, as evidenced by their search queries. By delivering search results that align with users' current desires and motivations, Google follows the maxim of helping people do what they already want to do, which forms the backbone of the company's success.
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