2min snip

Pharma Launch Secrets cover image

Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix

Pharma Launch Secrets

NOTE

Different Types of Peer-to-Peer Programs in Pharma

There are three main types of peer-to-peer programs: speaker programs, conference-led engagements, and recorded or on-demand delivery of content. Speaker programs now often involve virtual presentations instead of in-person dinner presentations. Conference-led engagements involve experts speaking in front of large groups at scientific or medical conferences. Recorded or on-demand delivery of content has become more popular, particularly through video platforms. These three types of programs make up peer-to-peer programs.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode