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Different Types of Peer-to-Peer Programs in Pharma
There are three main types of peer-to-peer programs: speaker programs, conference-led engagements, and recorded or on-demand delivery of content. Speaker programs now often involve virtual presentations instead of in-person dinner presentations. Conference-led engagements involve experts speaking in front of large groups at scientific or medical conferences. Recorded or on-demand delivery of content has become more popular, particularly through video platforms. These three types of programs make up peer-to-peer programs.