Growing from Small Contracts to Long-Term Commitments

Starting from small sponsorship deals for one day, the speaker's business now secures contracts for a minimum of six months with a preference for a year or longer. From celebrating a $500 contract to now charging more than $500 for a single day of sponsorship, the business model has evolved. Emulating the newspaper and magazine model, the speaker recommends structuring deals for local newsletters like long-term contracts, possibly even lasting three to five years.