Attention is the Currency of the Creator Economy

The key to success in the creator economy lies in capturing attention, not just creating content. Consumer attention during live events, like sports, is incredibly valuable, with Twitter activity spiking during commercial breaks. This shift in attention highlights the changing landscape of traditional media to digital platforms, where creators like King Batch transition from Vine stardom to mainstream success. The focus on creativity in a corporate-driven industry presents an opportunity to harness attention and thrive in the creator economy.