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Where Sellers Look for Listing Agents + AI vs. Online Search | This Week in Marketing
The Tom Ferry Podcast Experience
Keyword Clarity Drives Google Rankings
Utilizing specific keywords in Google business reviews, such as 'listing agent' or 'top realtor' combined with location terms, significantly enhances visibility in search results. Google's algorithm favors businesses that match the search intent, prompting better rankings for those with content infused with relevant keywords. Additionally, platforms like realtor.com, Zillow, and Fast Expert utilize geotargeted ads to capture local searches effectively. The Google Ad Transparency Center is a valuable tool for analyzing competitors' keyword strategies, enabling targeted advertisement planning.
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