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The Ai Strategy That Increased Our Email Conversion Rate By 82%
Marketing Against The Grain
The Value of Personalized and Humanized Marketing
The value of personalization in marketing is emphasized as crucial for engaging prospects and increasing conversion rates. Achieving one-to-one personalization at scale is highlighted as unprecedented. The focus has shifted from personalization to making interactions feel personal for individuals, acknowledging their business goals, and providing tailored guidance for progress. This level of personalization requires meticulous database building, AI training, data annotation, and fine-tuning. The speaker attributes the success of this personalized marketing approach to the dedication of a team member spending extensive time on these tasks. The resulting customer experience is described as amazing for prospects and the conversion rates as remarkable for marketers, underscoring the overall value of personalized marketing strategies.
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