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Peoples & Things cover image

Benjamin C. Waterhouse on "One Day I'll Work for Myself: The Dream and Delusion That Conquered America"

Peoples & Things

NOTE

Embrace the Small to Combat the Big

The critique of corporate culture intensified in the 1970s, spurred by socioeconomic hardships and global challenges that highlighted America's decline. Factors such as energy crises, economic competition from foreign markets, and environmental concerns led to a resurgence in the appreciation for smallness and localism. This movement, emphasizing that small is beautiful, stands in stark contrast to the pollution and injustices associated with larger entities. The period marked a pivotal shift towards valuing small-scale initiatives and sustainability as responses to the perceived failures of a broader, corporate-driven approach.

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