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256: Brennan Dunn — This Is Personal
The Bootstrapped Founder
Personalization in Marketing
Effective marketing communication involves active listening to customers' needs and providing personalized solutions based on accurate data. The key is to avoid using incorrect personalization data, which can lead to a negative customer experience. Prioritizing transparency in automated emails and treating recipients like adults by offering tailored benefits can enhance engagement. Authenticity is crucial, steering clear of fake engagement tactics like simulated chat rooms or fabricated webinars. The goal is to provide clear and relevant information to help customers make informed decisions tailored to their evolving needs.
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