Adapting Your Business to Generative AI: Technological Expertise or Tool Application?

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Adapting business to generative AI requires expertise in applying tools rather than being experts in AI itself.
AI is emerging as another platform to build upon and AI talent is scarce.
The winning models need to be built along with creative applications to make new forms of content.

Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.

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