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12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Creating Deeper Relationships with Customers
Creating a reason separate from the products/services offered is crucial to establish a strong relationship with customers. By providing value-added content and experiences, companies can encourage customers to engage more deeply, leading to increased loyalty and spending. Companies should aim to create owned media properties or unique content experiences that go beyond the basic product offerings to inspire customers to develop a deeper connection. An example is Schneider Electric, which established Schneider University, a certified educational program that has engaged half a million people, fostering a strong relationship with engineers beyond just selling products.
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