Is There a Way to Automate Your Marketing Mix Modeling?

The same math is used by other companies in marketing mix modeling./nThe challenge lies in operationalizing the analytics, not the math or data./nExisting models take a long time to compute and process the outputs./nThe forecasts provided by current models are not relevant to decision making./nAutomation plays a crucial role in addressing the challenges of marketing analytics./nBy automating the modeling, recalculation, and data flows, real-time or relevant-time analytics have been achieved./nBusinesses measure things at a rate that they find relevant to their business cycle.