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How To Pitch Your Best Ideas
Worklife with Adam Grant
Collaborative Pitching Strategy
Engaging stakeholders early in the development process leads to increased creativity, coherence, and investment in the project. By involving individuals in the ideation phase and making them feel like partners, a sense of ownership is created, motivating them to contribute and collaborate effectively. This approach was exemplified by Apple's strategy with Steve Jobs, where a half-baked idea was presented to him, allowing him to envision the potential and collaboratively develop it further with the team. Building rapport and making stakeholders feel like partners in the journey enhances the success of any pitch, fostering long-term commitment and engagement.
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