This is What Your Marketing VP Actually Cares About
Distribution First
00:00
The Changing Landscape of Keyword Rankings and Organic Traffic
Coming from an outsider's perspective, it's intriguing to understand the logic behind our actions and the systems in place. However, the belief that creating content will automatically generate qualified organic traffic is unrealistic due to the saturation of the internet and the ever-changing algorithm. The old model of 'if you write it, they will come' no longer holds true. People's attention spans are shorter, and personally, I rarely read blog posts word for word unless it's something technical unrelated to work.
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