
David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell
Building Better CMOs and Marketing Leaders
Optimizing Between Short-Term and Long-Term Growth
Understanding the opportunity costs of investing in brand versus performance is crucial. Evaluating the return on investment for both aspects is essential since they may yield different outcomes. Balancing the trade-off between short-term gains and long-term benefits is key. Ultimately, CFOs need to decide between waiting for higher returns from brand investments or addressing immediate business needs based on shareholder expectations.
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