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What’s new in consumer wellness trends?
The McKinsey Podcast
Understanding Consumer Wellness Trends for Business Growth
Consumer wellness trends have been a topic of interest for businesses since 2020, prompting research to understand consumer behaviors and preferences in health and wellness. The research aims to uncover what consumers are looking for, how their approach to health has evolved, and how businesses can adapt their offerings to meet these needs. Businesses are keen to know the main categories consumers are investing in and the extent of their investments.
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