The McKinsey Podcast What’s new in consumer wellness trends?
21 snips
May 16, 2024 
McKinsey partner Anna Pione discusses consumer wellness trends, emphasizing probiotics and effective products. Senior partner Gayatri Shenai shares a personal story on recognizing a colleague's cry for help. The podcast explores evolving consumer behaviors, wellness investments, in-home care trends, and the influence of generative AI on wellness and women's health.
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Wellness Research Goals
- McKinsey's research aimed to gauge consumer interest and investment in wellness.
- This helps companies adapt and meet evolving consumer needs.
Global Wellness Priority
- Wellness is a global priority, consistently increasing across regions.
- A surprising 82% of US, 73% of UK, and 87% of China consumers prioritize wellness.
Generational Wellness Trends
- Millennials are the most enthusiastic wellness consumers, both in spending and participation.
- Gen Z is emerging as a key group to watch in the wellness market.