McKinsey partner Anna Pione discusses consumer wellness trends, emphasizing probiotics and effective products. Senior partner Gayatri Shenai shares a personal story on recognizing a colleague's cry for help. The podcast explores evolving consumer behaviors, wellness investments, in-home care trends, and the influence of generative AI on wellness and women's health.
Consumer wellness trends shifting towards clinical effectiveness over 'clean and natural' products.
Emphasis on healthy aging as a top priority globally, signaling a demand for longevity and age-related disease management products.
Deep dives
Changing Consumer Tastes in Wellness Products
Consumers are increasingly prioritizing wellness products with a shift from clean and natural preferences to a focus on clinical effectiveness. McKinsey's research reveals that wellness is a $1.8 trillion industry globally, emphasizing the rising demand and changing priorities in the market.
Wellness Categories and Consumer Priorities
Consumers across different age groups prioritize wellness, with millennials showing high enthusiasm for various wellness offerings. Surprisingly, Gen Z is emerging as a key consumer segment. The focus on wellness is on the rise, with a significant percentage of consumers prioritizing it more than in previous years.
Importance of Healthy Aging in Wellness Trends
Healthy aging is a major priority for consumers globally due to societal shifts and individual health aspirations. The increasing demand for longevity products highlights consumer interest in products promoting quality of life and age-related disease management. Companies should focus on understanding consumer needs and offering tailored solutions to address the healthy aging market.
Pass the probiotics and the clinically effective products over the “clean and natural” ones: McKinsey’s latest research on the future of wellness provides a snapshot of how consumers worldwide, across all geographies and generations, are approaching their health and wellness and the types of interventions they are prioritizing. On this episode of The McKinsey Podcast, McKinsey partner Anna Pione joins editorial director Roberta Fusaro, to discuss what’s trending, why, and where innovation is needed.
In our second segment, sometimes well-intentioned counsel misses the mark. McKinsey senior partner Gayatri Shenai shares how she failed to recognize a colleague’s cry for help.