The McKinsey Podcast What’s new in consumer wellness trends?
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May 16, 2024 
McKinsey partner Anna Pione discusses consumer wellness trends, emphasizing probiotics and effective products. Senior partner Gayatri Shenai shares a personal story on recognizing a colleague's cry for help. The podcast explores evolving consumer behaviors, wellness investments, in-home care trends, and the influence of generative AI on wellness and women's health.
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Wellness Research Goals
- McKinsey's research aimed to gauge consumer interest and investment in wellness.
- This helps companies adapt and meet evolving consumer needs.
Global Wellness Priority
- Wellness is a global priority, consistently increasing across regions.
- A surprising 82% of US, 73% of UK, and 87% of China consumers prioritize wellness.
Generational Wellness Trends
- Millennials are the most enthusiastic wellness consumers, both in spending and participation.
- Gen Z is emerging as a key group to watch in the wellness market.