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145. Monetizing a Local Newsletter: How Ryan Sneddon Generates $200k+ Per Year
Millionaire University
Tracking and Reporting Effectiveness for Marketing Strategies
The speaker has expressed interest in implementing better tracking methods for their marketing strategies. They mentioned using Call Tracking Metrics software to assign unique phone numbers to different website links and track the number of calls generated. While some businesses offer incentives like free gifts for tracking purposes, the speaker emphasized the importance of tracking the effectiveness of marketing efforts to make informed decisions. They highlighted a specific instance where a business decided to offer a free service to all readers despite being informed of the large subscriber base, showing a commitment to providing valuable information to the audience even without immediate financial gain.
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