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Millionaire University
145. Monetizing a Local Newsletter: How Ryan Sneddon Generates $200k+ Per Year
Jul 22, 2024
Founder of Naptown Scoop, Ryan Sneddon, shares insights on local newsletters, marketing strategies, referral programs, operational logistics, content sourcing, monetization, and challenges. Learn how he generates $200k+ per year in Annapolis.
01:07:33
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Quick takeaways
- Local newsletters can generate substantial revenue through advertising contracts with local businesses.
- Effective content curation by monitoring local sources is crucial for engaging the community.
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Local Newsletter Business Model
The main revenue stream for the local newsletter business is advertising, with initial sales made even with a limited subscriber base. By offering multi-month and even multi-year advertising contracts, the business has established steady income. The focus remains on selling ad space to local businesses targeting the engaged local audience.
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