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The Impact of Community
The Duct Tape Marketing Podcast
The last one is community of play, bringing people together around fun
To build a successful community, focus on selling the aspiration and goal of your product. Identify your ideal customer profile, their pains, goals, aspirations, and influence circle. Create an audience by curating content or becoming an expert in your niche.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode