
INFLUENCE: The Psychology of Persuasion - Commented Book
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The Reciprocity Rule
The reciprocity rule was established to promote the development of reciprocal relationships between individuals. The obligation to receive reduces our ability to choose whom we wish to be indebted to, and puts that power in the hands of others. Little wonder then that the influential french anthropologist marcel maus can state there is an obligation to give, an obligation to receive and an obligation to repay.
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